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Target Consumer of Advertising- Club Members who spend considerable time using the Wi-Fi Connectivity of the Club that is provided by aamra.
Branding in Wi-Fi login page in Clubs is a tool of recognizing your clients well and hence exposing your brand to such target market. Suppose after a tight scheduled office hour, one of the members might visit the club that you chose to expose your advertisement to. During the time that he/she break away from the tight schedule of work, he/she can browse the internet which is the mean of the entertainment and also acts as the source of getting involved with the professional activities. Your particular club, which will expose your company’s ad, can be the source of fulfilling his requirements which makes him/her interested to stopover to the particular club. Now this is your target market. You make the person recognize your brand when he/she logs in to the Wi-Fi zone.
Once the club member is at the outlet, his/her laptop, handsets, net book, smart phones etc will search for Wi-Fi SSID of the particular club (For E.g. British High Commission Club). After the user opens his/her browser, the dashboard will appear containing your company’s advertisement. There are 2 advertising spaces where you can publicize your company to make the individual aware of the brand. The user will provide predefined username and password in the login details space of the particular page which contains your advertisement. The login details are set by British High Commission Club (or the respective club) Center Manager. This authentication ensures that only the club’s members are prevailing to this service, not any outsiders. Now the user reach to his/her destination on successful authentication, and shall be able to connect and use the internet. Here you can ensure that only the high profile client who is already the club’s members can expose to your brand, not any laymen who is not your target market.